Forbes and market research outfit Statista surveyed over 40,000 customers in almost 24 countries about their opinions on the banks they use. The survey covered whether people would recommend their bank, their satisfaction levels, and five sub dimensions including trust and digital services.
ING, which is the Netherlands’ largest bank, topped the list due largely to its customer centricity, ranking amongst the best-performing banks in Australia, Austria, Belgium, France, Germany, Italy, Poland, and Spain. The Dutch bank came out on top regarding trust and digital services, the latter of which has become indispensable over the last few years.
The US’ Citibank also led the charge and was named with ING as one of the world’s top banks.
In Forbes’ list of the world’s best banks, German challenger bank N26 was among the top five banks in five countries across Europe, taking the lead in Italy and slotting in at second in Austria and Spain.
Also notable to mention that N26 was amongst the top banks in five European countries