After much consideration and scenario exercises, we are excited to announce that FinTech Aera in cooperation with Holland Fintech will be updating the second edition of European FinTech Navigator (EFN) from a traditional softcover book to an interactive website. Players within the ecosystem will be able to easily access your company profile, better understand the various sectors of fintech, and find a comprehensive landscape map of fintech in Europe. In addition we are in the process of creating an attractive marketing product which will give the information on the website. This will allow for continued physical distribution.
These strange times gave us the opportunity to distill the objectives of the European FinTech navigator and reflect on the best way to provide value to our members as well as the entire European community. With the EFN we look to highlight stand out companies like your own, give a much needed overview of the entire European ecosystem and promote the democratization of financial services through the added transparency of the often fragmented markets throughout Europe. Given the realities of Corona and its impact on business, we could no longer guarantee the distribution our members and fellow hubs expect by keeping the book in its original form. We rolled up our sleeves, got creative and decided to use this roadblock to find a solution that not only matched your previous expectations, but exceeded them.
HF partners with +45 conferences around the world annually. Many of these conferences have added the ability to go digital if needed and thus corona proofed themselves for whatever Q4 holds and beyond. In doing so they are still able to attract large audiences through digital platforms if physical conferences are not possible in the future. As part of our partnerships we will be promoting the EFN at all partnered conferences- physical or digital. Previously, we were only able to give out the book at local conferences, while it had the desired impact, we think we can do better, and move things to the global arena. This will expand the distribution from around 4.000 books at Money 20/20 in Amsterdam as well as other Dutch even to a distribution of over 20.000 including distribution at Money 20/20 and XFW. The further benefits of this pivot are as follows
- The ability to constantly update info and provide channels to advertise your company and its current work
- A corona proof distribution channel that will not be impacted by any further quarantines
- Ongoing opportunities to market your company on the site which attracts partners of not only Holland FinTech but FinTech Aera as well with more customized ad package options. With the new format, you can now customize your request to better match your budget and objectives
- Be a part of showing how the financial services community is utilizing sustainable practices while being constantly digitally-forward
This move will not change the launch date of the EFN. For now, we ask that you continue to fill out your member profile if you have not done so and hold tight for the release of our new ad package in the coming week. As always, HFT works for and with its members, so we’re always open to constructive feedback, feel free to contact your member representative with any questions.
We look forward to seeing you at the launch party!