Press Release
Intellias 21 Sep 04
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BASE 2020 goes online to help companies thrive in the downturn

The conference brings together experts on humanizing business for growth

Amsterdam, 5th August 2020: Startups and scale-ups around the world can tap into international business expertise and thrive despite the global downturn, as the BASE 2020 conference goes digital. Amid the pandemic, BASE 2020 is being held online on 17-18 September, making it easy for companies to join, wherever they are.

With the theme Humanizing Business Beyond Profit, BASE 2020 is focusing on people in business. By joining online, delegates can hear from entrepreneurs and business leaders who scaled up and found success by putting people before profit.

Veronica Guguian, co-founder of BASE 2020, said: “It’s so clear today that people are the key to success in business, and we believe companies that scale up by putting people first have a better chance of surviving and thriving.

BASE 2020 will be held online over two days, and will feature:

  • Strategy workshops with business experts from USA and Europe
  • Talks by policymakers on how they envision the future of work
  • Networking with scale-ups that ‘humanized business beyond profit’ during the pandemic

The topics covered include:

  • pivoting during a crisis
  • design thinking
  • creativity
  • leadership 
  • managing teams while working remotely

Lana Jelenjev, co-founder of BASE 2020, said: “We knew it was important for BASE 2020 to happen this year, because businesses need to find a new way to succeed in this fast-changing situation. By going online, even more people will be able to access the knowledge and expertise of some amazing speakers.”

BASE 2020 is online and open to delegates around the world. Tickets are now on sale at

As well as access to the conference sessions, workshops and networking events, every delegate will receive a free copy of the e-book version of Scale from the BASE Up: Humanizing Business

This edition includes the knowledge and experience of our speakers, as well as in-depth interviews by editor Lucy Goodchild. Having expert tips and insights to hand after the conference will help delegates implement what they’ve learned.

For more information about BASE 2020, the speakers, the book and to reserve your place, visit

About BASE

BASE, founded by Veronica Guguian and Lana Jelenjev, is an international conference and community connecting business owners, experts and decision-makers to support them to grow their business sustainably. For more information, get in touch at or visit

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