february, 2020

20feb13:0018:00UX Masterclass with Online DepartmentHolland FinTech Event

Event Details

User Experience (UX) Masterclass provided by Online Department aims to improve and scale your digital business.

What is the differentiating factor between successful and suffering SAAS companies? We inspire digital companies to apply design thinking and embrace a customer centric design process. During the masterclass will we show you how to effectively integrate customer insights, UX design and product marketing into your daily routine to create a better product-market fit.

For who?
This masterclass is intended for everyone involved in the development of a software as a service (SaaS) product – from scale-up to corporate. Expect an interactive and highly practical masterclass with plenty of room for discussion. We will provide you with hands-on tools to take home and get started with.

About Online Department: The masterclass is facilitated by Dave de Lange and Machiel Oskam, the two founders of Online Department and thoughtleaders of Saas strategies. This digital design agency from Rotterdam is specialized in UX design, product strategy and digital innovation. They will bring their broad experience of working with corporates and tech companies to this masterclass.

What will you get?

You will go home with a set of the tools and methods to improve the digital maturity of your digital organization and to develop more user friendly software that people love.

– how to apply UX design within SCRUM and Agile;
– how you perform experiments to learn what your client really needs;
– how to structurally increase retention and customer satisfaction;
– how to organize an efficient UX design operation and culture.


12.30 – Registration & Networking lunch

13.00 – Introduction

13.30 – The Return of User Experience

14.30 – Improve

15.30 – Scale

16.30- Live UX Audit

17.30 – Networking

18.00 – End of the event


(Thursday) 13:00 - 18:00


Holland FinTech Office

TQ South Building // Burgerweeshuispad 101, 1076 ER Amsterdam

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