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Are digital ecosystems the future of insurance?

Big consulting firms Accenture and McKinsey say that the future of insurance lies in its ability to pivot towards a digital ecosystem model. Accenture states – “if insurers fail to create their own ecosystems, they run the risk of being limited to the role of a pure risk cover provider. Other players may then be in a better position to provide a more nuanced and valuable customer experience, to impose their brand, and to own the customer relationship.”

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