There is little awareness of what companies are doing to meet women’s financial needs, or whether their efforts are backed up by research. Even though research shows that financial services are not gender-neutral: they are usually designed with wealthier white men in mind, and are therefore not always appropriate to women’s needs and preferences. Second, due to their different social roles, women tend to engage with financial services differently than men.
This report sets out to:
- find knowledge resources and data on financial services for women
- study some of the recent services for women in credit, investment, insurance, and so on, to find indications of gender differences.
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