Company Size
51-200 Employees
Budapest, Hungary
About W.UP
W.UP's mission is to transform the way banks generate digital revenue and interact with clients through AI-powered experiences.
Product / Service Description
W.UP offers customer insights and uses real-life situations for better experiences. Based on banking and external information, like location data, browsing history and social media activity, our tools help banks create laser-targeted campaigns and boost conversion rates.
Solution Description
People demand smarter financial experiences: in the age of segments-of-one, what customers really need is for banks to send them the right offer at the right time, tailored to their exact needs. So banks must become personalised and proactive by unlocking opportunities in data.
Customer Type
Primary Markets
Primary Countries
Primary Sector
Products Offered
Main Customers & Distribution
Main Suppliers & Partners
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This infographic gives an overview of how the different sectors within the ecosystem are positioned in the financial services value chain.

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