30 Apr With One Touch Payments to the Web Paypal is Aiming at the Ultimate Seamless Shopping Experience
This week, Paypal is optimizing the user experience by introducing One Touch payments to the Web and is making progress in reaching the ultimate seamless shopping experience. In this same week PayPal-backed Loop Commerce raised an extra $16 million. The startup will use the money to make online gifts more personal.
In recent month’s there were many movements by tech giants like Apple, Samsung, Google and Facebook in trying to get their piece of the pie in the mobile payments industry. Paypal recently acquired Radiant, a startup that provides technology for NFC enabled card readers, in order to keep up with them.
Optimizing user experience
With the introduction of One Touch payments to the Web it is easier to pay when shopping online. Similar to the mobile version of the product that PayPal introduced last year, One Touch for Web allows consumers to pay without user IDs or passwords on websites – provided they have logged in once.
The service is available in the US and will be rolling out internationally over the next few months
Customized E-Gift Cards
Loop Commerce is not well known, but there is a reason that PayPay is investing in the startup. Loop Commerce has also a strong focus on online shopping industry. The startup is pushing the idea that shoppers should be able to buy gifts online while letting the recipients help out by selecting the size, color and shipping address. In fact it is offering the opportunity to buy customized e-gifts cards by adding flexibility for the recipient.
The new funding round, co-led by Houzz, Chegg, and Audible investor Oren Zeev and Wicklow Capital, comes largely from the company’s previous investors (including Paypayl) and brings the startup’s total raise to date to $30 million.
Post by Carlien Roodink
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