18 Dec Majority of UK adults won’t change banks nor service
A survey conducted by YouGov & ACI Worldwide revealed that 88% of UK adults with a bank account have no intention of switching bank accounts within the next 12 months. Also 82% never use a mobile payment app.
The results appear to fly in the face of the popular ‘banking disruption theory’ and suggest that the majority of consumers are in fact loyal to their banks, that they don’t really like change and are staying put. This could be because e-services offered by most UK retail banks today are simply not compelling or different enough for the majority of customers to change bank account providers
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