10 Apr North America mobile money industry review to 2019
North America Mobile Money Industry Review to 2019 - Driven by Collaborations and Increasing Interest in NFC Payments provides an in-depth analysis of the Mobile Money Industry and covers specific insights on the market size in terms of global mobile money market value, region, and product wise segmentation, value chain analysis, business models, recent trends and developments and future outlook of the mobile money Industry at the global and regional level. The report also entails a description of the prominent and emerging geographic markets of the region including the US and Canada.
The value of the mobile money transactions in North America has expanded at a CAGR of 35.8% over the period of 2009-2014. The numbers have escalated from USD ~ billion in 2014, growing from just USD ~ billion in 2009.
North America mobile payment market is extremely fragmented featured with technological splits and battling business models. The mobile transactions are gaining crucial momentum in the market, although the initial uptake of the mobile payment services in the region was less aggressive as compared to the European markets.
The mobile payments service sector is still in the initial growth stages in this region and has started picking up only recently in the US with the launch of Apple Pay in October, 2014. The growth of mobile payments has long been withheld by the slow pace of NFC adoption and adversarial negotiations among various stakeholders which failed to reach to a consensus on a possible deployment strategy.
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