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The digital transformation roadmap
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The digital transformation roadmap

About digital transformation

The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status quo, and are therefore winning the market. It’s only a matter of time before the 10-times-better bank is founded, a thought that’s on the radar of every banker.

Backbase and Efma conducted a report about Omni-channel banking: The digital transformation roadmap, which outlines the journey of creating the 10-times-better bank, providing a detailed analysis of how banks can begin their digital journey.
The report also contains the findings from more than 15 interviews with bank executives, as well as the 7 Habits of a Highly Successful Digital Bank, written by Roberto Ferrari, general manager of CheBanca!, the No 1 digital bank in Italy.

The report highlights five important takeaways:

  1. New competitors in banking: the disrupters
  2. Customer experience: The key ingredients
  3. Omni-channel and the changing channel mix
  4. Mobile’s impact on online sales and share of wallet
  5. Regaining control in the era of digitisation

 

For more insights, visit the Holland FinTech dedicated insights page here.

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