Belgian Holland FinTech member Sentiance and American Plug and Play have signed a partnership to address market opportunities in China for biotech using data analytics and IoT.

Sentiance, a Holland FinTech member, is a global leader in AI-powered technology for behavioural intelligence. Plug and Play (PNP) is headquartered in Silicon Valley. It is the world’s largest open innovation platform, with 25 innovation centres globally. Together the companies plan to develop joint offerings to address the vast opportunities in the Chinese market.

PNP China will be Sentiance’s local partner and will drive growth in the Chinese market by making use of Sentiance’s corporate, government and investment partners. In turn, Sentiance will leverage PNP’s Cross Border Program to extend market leadership in China for AI-powered solutions for behavioural intelligence. Sentiance uses IOT and smartphone sensor data which it assesses using AI to provide rich insights into consumer behaviour and in real-time.

PNP China’s co-founder Dr. Shawn Chen commented after the signing:

“It’s a great pleasure to announce our partnership with Sentiance in entering the Chinese market. We believe the cutting-edge machine learning technology that Sentiance provides could be widely adopted here in China, especially within the mobility, smart city, commercial real estate and insurance industry. Together we wish to bring a new perspective into data processing, and help businesses understand their customers in a whole new level.”