Joining forces with the reputed law firm Baker Mckenzie, OptInsight has co-authored an informative article pertaining to the exercise of direct marketing in conjunction with the EU’s GDPR and the ePrivacy Directive.

Titled as Direct Marketing and its Relevance: The ‘Opt-in Challenge’, the article analyzes what has changed for direct marketing activities since the enforcement of the GDPR, 25 May 2018. The article also draws a step-by-step plan for direct marketing about improving accountability and relevance for business relations. Finally, the article presents a use case to show the opt-in challenges that any business may encounter.

Click here to download the whole report in Dutch.

Click here to download the whole report in English.