Insights
Jeroen de Bel
Published
Share
Share on facebook
Share on twitter
Share on linkedin
Share on email

OptInsight’s research article on the ‘Opt-in Challenge’

Joining forces with the reputed law firm Baker Mckenzie, OptInsight has co-authored an informative article pertaining to the exercise of direct marketing in conjunction with the EU’s GDPR and the ePrivacy Directive.

Titled as Direct Marketing and its Relevance: The ‘Opt-in Challenge’, the article analyzes what has changed for direct marketing activities since the enforcement of the GDPR, 25 May 2018. The article also draws a step-by-step plan for direct marketing about improving accountability and relevance for business relations. Finally, the article presents a use case to show the opt-in challenges that any business may encounter.

 

Click here to download the whole report in Dutch.

Click here to download the whole report in English.

Share this Article
Share on facebook
Share on twitter
Share on linkedin
Share on email
Related Insights
Featured
Amsterdam Fintech Week
Take a look at our yearly fintech festival, Amsterdam FinTech Week. Go on the dedicated website to check out the 2021 wrap up!
AMLD5 Guide
A source for consulting PSD2 legislation coupled with commentary, tips & tricks, applicability, in collaboration with our member law firms.