As startups start to mature, and products and technologies that were previously cutting edge become more commonplace, their applicability and use potentail needs to be expanded. This is true for all industries, but financial services applications have the unique position that they are relevant practically everywhere. To make the most of this, companies must continue to focus on user centric models, making life easier for all those affected. Interestingly, in the consumer market we don’t think twice about using our credit card or paying with an ecosystem payments provider like Apple Pay, but in the B2C space the ACH are still ruling the roost. Imagine if that $64 trillion sector could be uprooted.

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