EWPN report on the financial services and products that have been specifically developed for women (in partnership with Keen Innovation and Bank Cler).
An increasing number of financial service providers are offering financial services specifically for women. This can be seen as part of a broader trend towards developing client-centric solutions. This trend raises some interesting questions, such as: why might women need or want their own financial services? How does their behaviour differ to that of men?
In our previous report, Female Finance: Digital, Mobile, Networked (2020), we explored some of these solutions in-depth and presented an analysis of what makes financial solutions ‘female’.
In this report, we take a step back and examine the characteristics of 102 organizations offering financial services to women, comparing them with external statistics and reports. We present some initial insights on:
a) how these organizations identify and address the market,
b) what characterises the services they offer, and
c) how women are represented in the organizations.