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RedSnap: This is why fintechs think banks don’t understand them

 

Managing the adoption life cycle is the best marketing for technology

‘It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

A fintech that wants to make a difference must take the extra mile to understand a bankers needs to find a bank partnership.
It’s the only way to get them to appreciate a tech solution for their business challenges. So if a bank seems not interested in your product or service, don’t think it’s because they don’t understand it. It’s more likely that you are: a) not explaining your product/service well enough or b) talking to the wrong person. To make sure you approach a bank most successfully, you have to ask yourself one crucial question: “Will my product or service fundamentally change a critical banking process?”

Read the full article here. Find out more about RedSnap here.

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