Customer centricity is closely tied to success or failure in modern business. What’s the path to success? FintechOS spotted the three golden rules of customer-centricity done right.
Customer experience advocates claim that brands that have superior customer experience bring in 5.7 times more revenue than their competitors. “In an increasingly digital world, digitizing the customer experience is a key priority”, writes KPMG, who point out that InsurTechs are leading the way, “rethinking, streamlining and simplifying the entire customer experience”.
When it comes to SMEs, this underserved segment of customers’ needs an even closer look – the pandemic-induced crisis brought a major threat to the viability of SMEs, which account for 65% of the private-sector employment in Europe.
FintechOS explored the best options to address customer centricity in the new digital economy during a recent webinar, “Customer-centric Business Insurance”. The expert panel included:
- Sarah Kocianski, Head of Competitor Strategy at 11:FS;
- Louise Birritteri, CEO & Founder at Pikl;
- Ruby Hinchliffe, Reporter at FinTech Futures;
- Puneet Bharal, Digital Insurance Solutions at FintechOS and
- Karl Lawless, VP Insurance at FintechOS.
You can read below the main take-aways from the webinar, as well as a golden list of rules for those are determined to create a customer-centric insurer.
Read the full article here.