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Placera Capitalizes on Substantial Traffic with Social Trading

In Brief

  • Placera had a popular investment forum built with outdated technology that no longer lived up to their standards. So, they decided to close it down in 2021.
  • The closed forum meant missing out on substantial traffic and engagement. Placera wanted to build something new and better.
  • Partnered with StockRepublic, implementing BankID to address identification concerns, created and customized a scalable social trading platform, and laid the framework for a brand new customer acquisition channel.

The Problem

Placera, one of Sweden’s largest financial sites and a wholly owned subsidiary of Avanza, with approximately 400,000 unique visitors per week, quietly deactivated its discussion-centric forum at the end of 2021. While it had served a key function for the company for many years, the technology had slowly become outdated. It no longer lived up to Placera’s and Avanza’s high standards.

We were looking for a fast-paced provider with the knowledge and experience to create a modern and scalable solution for social trading. So when we reached out to StockRepublic, it clicked right away! Not only because they could offer what we were looking for but also because they are an incredibly great bunch of people.

Johan Kleis

CEO at Placera

However, the forum had always been a popular feature for Placera and Avanza, generating substantial traffic and attracting important visitors. So it was ideally not something that they wanted to be without. That’s why Placera reached out to StockRepublic in the early summer of 2022. As they were picking a path forward, their team was trying to determine whether they should buy or build a new solution. Placera needed a forum with identified users, a build from scratch using modern technology, and a solution that would seamlessly fit into the Placera platform as a whole.

From a technical standpoint, they needed an API product that could fetch Avanza’s essential financial instruments, from stocks and bonds to funds and certificates, and then mirror them on the Placera forum. A solution that would enable users and contributors to tag, talk about, and follow all of Avanza’s financial features and instruments.

Lastly, the company also needed the distribution of data and information to be a two-way street, with content from the Placera forum effortlessly flowing into the Avanza trading platform.

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Read the full article here.

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