Personalisation as a sales booster
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Member Event
invest northern ireland
May 2021
- 17:00
Online Event

Personalisation as a sales booster

Who will speak?

– Florin Boldescu, Chief Digital Officer at BRD – Groupe Societe Generale

– Robert Soetens, Product Director at Backbase

– Tamas Braun, Sales Director at W.UP

Moderator: Remco Veenenberg

Ten years in 90 days’ time. That’s how much the COVID-19 crisis has accelerated digitalisation across processes, industries and geographies, analysts say. Customers have flocked to digital channels at never-before-seen rates – only to be let down by a lack of smooth, personalised experiences, 61% admitted in a recent study.

How can banks, old and new, turn the digital dilemma into a goldmine of growth – both for themselves and for their customers? Join our online panel discussion where experts from all walks of digital banking will unpack questions such as:

– Is personalisation an engagement or a sales booster, or both?

– What are the benefits of data-driven, personalised offers?

– How to get started with personalisation – and how to take it to the next level?

– How to make sure that your personalisation efforts will pay off?

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