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Doing business in Corona
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Textmetrics sees strong growth in number of customers for its language platform

Arnhem, 19 May 2020 – Despite the corona crisis, the first four months of this year have been excellent for Textmetrics, a Dutch tech company specialized in text enhancement based on artificial intelligence (AI). Compared to the previous year, the number of new contracts with large companies has tripled. Many employees are currently working from home due to the corona crisis, greatly increasing the need for businesses and organizations to keep a tight grip on the quality of their communication toward customers and contacts. Furthermore, it has become more important than ever to prevent the exclusion of certain target groups based on, for instance, gender or literacy levels, and to ensure that information can be easily found online.
Recently signed contracts include Randstad, Independer, Allianz, and ING, bringing the total number of the platform’s users to more than 40,000.

Digitization in times of corona

The corona crisis is fueling digitization among companies and organizations in terms of customer contact, bringing about important advantages such as convenience, speed, and efficiency. However, this is highly demanding of organizations and their employees who are now working from home. The need for effective communication with customers is on the rise and should be taken to new levels. At the same time, costs, miscommunications, and additional handling steps must be kept to a minimum.

Marcel Leeman, CEO Textmetrics: “Our AI and machine learning-based platform ensures that companies and organizations communicate consistently and in line with internal guidelines. This reduces the dependency on individual employees in customer communications and increases customer satisfaction. Key elements include findability through SEO, text credibility, and addressing diverse target groups using appropriate language. In addition, special attention is paid to low literacy, diversity, the avoidance of “forbidden” words, consistent and correct use of important terms, etc. Machine learning means that the software is constantly evolving, so that communication with customers continues to improve.”

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