The good news for retail banks is that most individuals’ first and most important financial relationship continues to be with their traditional bank.
But this relationship can’t be taken for granted.
In this report, we explore the different audience segments’ motivations to understand which saving and investment proposition matches their needs.
01. The opportunity in saving and investing
The changes of consumer behaviour can be best analysed by looking at the propositions that clients are turning to – when they’re turning their back on their existing banking providers. From entry-level savers to high-net-worth individuals, customers continue to seek out digital offerings that cater to a specific need.
02.Understanding your customers’ needs
While their preferences are changing, the good news is that retail banks still have these individuals as customers. Their first and most important financial relationship continues to be their traditional bank. As long as this is the case, banks must use this window of opportunity to build propositions catering to their customers’ specific money management needs.
03. Choosing the right technology
To enable the entire organisation to deliver customer-first value, a digital platform needs to connect and orchestrate all necessary components and processes of the proposition. Three key aspects are crucial for a successful digital-first proposition: flexibility, a high degree of automation of processes, and easy deployments and integrations.
Download the full report here.