How to advise female investors on their terms
Women constitute half the planet’s population. This makes them a powerful—albeit diverse—demographic. 80% of global purchasing decisions are already taken or influenced by women and their power is only set to grow.
The current advisory model is not working for women. Major obstacles include a lack of trust in a male-dominant industry, an impersonal one-size-fits-all approach to advisory services, and an increase in disruptive competitors.
Financial providers will need to implement significant changes if they are to win the attention and loyalty of this segment of the population.
Download our free 16-page whitepaper to understand:
- Who this demographic is and what do they want?
- What challenges do women’s expectations pose for providers?
- How can financial firms better serve women?
- What digital tools are needed to deliver value to women’s customer journey?