Digital identity has never been more important: for both users and businesses. We’re all accessing more services than ever before in a fully digital setting. Covid-19 has accelerated this trend. As face-to-face interactions with a business are no longer the norm, our reliance on digital identity to shop, work, bank and communicate has only increased.
This has created new challenges. Businesses have had to transform their approach to identity in order to meet changing customer expectations, while also changing their approach to fraud, regulation and operational efficiency.
We understand it can be tough to keep the broader context of a user’s experience of digital identity in mind. After all, your identity processes don’t exist in a vacuum. Your potential users are navigating dozens of processes every month – and you need to ensure you keep their preferences and satisfaction in mind. Otherwise, what’s to stop them switching to a competitor who meets their expectations better ?
That’s why we conducted our own research, consisting of over 4,000 respondents across the USA, UK, France and Germany 1) to uncover what people’s relationship with digital identity is really like, and just how satisfied they are, and 2) to help you optimize the way you approach digital identity to meet their needs.