Managing the adoption life cycle is the best marketing for technology

‘It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

A fintech that wants to make a difference must take the extra mile to understand a bankers needs to find a bank partnership.
It’s the only way to get them to appreciate a tech solution for their business challenges. So if a bank seems not interested in your product or service, don’t think it’s because they don’t understand it. It’s more likely that you are: a) not explaining your product/service well enough or b) talking to the wrong person. To make sure you approach a bank most successfully, you have to ask yourself one crucial question: “Will my product or service fundamentally change a critical banking process?”

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