Company Size
51-200 Employees
Budapest, Hungary
About W.UP
W.UP's mission is to transform the way banks generate digital revenue and interact with clients through AI-powered experiences.
Product / Service Description
W.UP offers customer insights and uses real-life situations for better experiences. Based on banking and external information, like location data, browsing history and social media activity, our tools help banks create laser-targeted campaigns and boost conversion rates.
Solution Description
People demand smarter financial experiences: in the age of segments-of-one, what customers really need is for banks to send them the right offer at the right time, tailored to their exact needs. So banks must become personalised and proactive by unlocking opportunities in data.
Customer Type
Financial Institutions‎
Primary Markets
Europe‎, Middle East‎
Primary Countries
Not specified
Primary Sector
Tech Platforms/Solutions
Products Offered
Banking Platform / Solution‎, Data and Analytics‎, Personal Finance‎
Customers & Distribution
Suppliers & Partners
Tech Platforms/Solutions
Featured Content
Since 2014, Holland FinTech has been mapping the fintech landscape, in the Netherlands and abroad.
Landing in the Netherlands
New to the Netherlands? Want to know who is who and where to meet them? Read all about the Dutch market, and find your path to successful market access!
Amsterdam Fintech Week
Amsterdam FinTech Week is back on 12-15 September! Be a sponsor, co-organizer, or just participate at the summit or one of the countless side events.

How likely are you to recommend Holland FinTech?