OptInsight’s research article on the ‘Opt-in Challenge’

Jeroen de Bel

Joining forces with the reputed law firm Baker Mckenzie, OptInsight has co-authored an informative article pertaining to the exercise of direct marketing in conjunction with the EU’s GDPR and the ePrivacy Directive. Titled as Direct Marketing and its Relevance: The ‘Opt-in Challenge’, the article analyzes what has changed for direct marketing activities since the enforcement of the […]