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Samsung enters the personal finance management space: partnership with fintech Curve

After last month’s announcement by Korean tech giant Samsung that it was entering the personal finance management space, it has been announced that UK based fintech Curve will be its implementing partner. The product will be run on Curve‘s technology to power its new debit pay card, named “Samsung Pay Card”. The product will directly compete with Apple’s Apple Pay feature. Keeping customer centricity key, the joint venture states they are ” making it easy for Samsung smartphone owners to pay using their mobile phone, regardless of who they bank with. Samsung Pay has struggled to get the banking relationships needed to make it anything like a ubiquitous payment option. However, Curve cleverly circumvents this with its own Mastercard Curve debit card, which does support Samsung Pay and therefore any bank card added to Curve does too.”

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